Welcome
My name is Arshia Moorjani and I am a beauty focused content creator with over 800,000 supporters across various social media platforms. Along with sharing my beauty tips, I also love to share fashion & lifestyle favorites with my audience.
I grew up in India till the age of 8 and then moved to New York City with my family.
I studied Fashion Merchandising at The Fashion Institute of Technology while simultaneously working in the fashion industry (prior to that, I worked at both Sephora & MAC as a makeup artist). Eventually, I dropped out of college but continued my career in Fashion corporate before making the switch to work as an Editor at Cosmopolitan India.
During my time at Cosmo India, I realized the lack of South Asian content creators who focused on beauty & decided to help fill the void. I always had a strong passion for makeup and wanted to share the professional tips and tricks I learned while working in the beauty industry with others.
5+ years later, I am a full time content creator and a new mommy! I love to share my beauty, fashion and lifestyle tips with my audience but most importantly: I love to inspire women to feel beautiful in their skin.
With love,